Drawing on my international and multi-sectoral professional experience, as well as my multicultural and multidisciplinary background, I carry out consulting missions and training activities in companies and higher education institutions. Holder of a doctorate degree in marketing and strategy, explore how my expertise in value creation can help you to considerably increase your customers' satisfaction so as to significantly improve your business performance. All my services can be provided either in English or in French.
I carry out customized consulting missions with the aim of helping professionals to implement solutions best suited to their needs. I have already enabled many companies operating in different business sectors to redefine their business model, to transform their value proposition, and to reassess their customers' journey and experience so as to penetrate new, previously unsuspected markets.
I design and run customized training modules and workshops, and I participate in seminars to introduce companies to management tools used for diagnosis, strategy and innovation. I have already developed many face-to-face and online modules around marketing and strategy themes, including in French, to help professionals to perfect their business French.
For the past 15 years, I have also taught on a part-time basis at several prestigious higher education institutions. I have taught some 30 marketing courses in English and in French in Bachelor, Master and Executive MBA programs. In total, I have already taught over 3,000 hours to more than 6,000 students and company managers.
Throuhgout my career, I have acquired the knowledge and skills required to help professionals to implement the solutions best suited to the specific needs of their business and customers. All services can be provided either in-house or off-site.
Long international, multi-sectoral and cross-functional career
Solving strategic and operational issues
Mastering the tools of consulting firms and academic researchers
Acquiring key knowledge and skills in marketing
Each consulting mission is unique and takes place in several clearly defined steps. In order to guarantee a final result that meets my clients’ expectations, I draw among other things on the research work of leading academic researchers as well as on the studies and reports of major consulting firms.
1) Initial consultation – Assessment of the client's general context and identification of the issues to be solved
2) Mission proposal – Description of mission objectives, methodologies, timetable and costs
1) Data collection – Gather internal data (interviews, documents...) and external data (studies, reports...)
2) Analysis of the current situation – Drawing up a comprehensive diagnosis identifying the main problems and areas for improvement
1) Identification of solutions – Search for solutions adapted to the customer's specific needs, based on the results of the diagnosis
2) Presentation of recommendations – Delivery of a detailed plan with recommended solutions (resources, roles, deadlines...)
1) Implementation support – Assist the customer with the execution of the validated action plan
2) Evaluation of the intervention – Analysis of the results obtained at the end of the mission and proposal of a post-mission follow-up
I provide training for companies, and I teach various courses in higher education institutions.
For companies, I have already designed and run numerous modules and workshops to improve managers' knowledge and skills.
For higher education, I have already created and led numerous lectures, and I have also coached students and managers in business projects and simulation games.
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I presented the Blue Ocean Stategy at the "Management, Strategy & Development" symposium in Morocco. I also conducted an initiation workshop for helping top-level managers to reconstruct their market boundaries, redefine their sales offerings and reach beyond existing demand...
I created 20 marketing modules in English for the e-learning platform of the French leader of courses via videoconferencing. This includes 20 60-minute long videoconference sessions followed by 60-minute long online exercises for helping professionals to improve their business English...
I trained many professionals at Groupe Cepreco, the training center of the Chamber of Commerce and Industry in the Greater Lille Area. I created and taught marketing modules for entrepreneurs at the Management School for Entrepreneurs as well as for trainees at the Undergraduate School of Sales and Procurement...
Over the last 15 years, I have been teaching different marketing courses in English and in French to students in the Bachelor’s, Master’s, and Executive Education programs in Lille and Paris: Marketing Management, Services Marketing, International Marketing, Champagne Marketing, Strategic and Operational Marketing, Business Promise and Customer Experience...
I supervised the consulting project of students enrolled in the Value Proposition Design Workshop in the Master's program. I also designed and taught the Marketing module as well as supervised the Marketing-Finance Project of managers in the Executive MBA program...
I managed the Executive MBA program in hybrid format (70% online + 30% face-to-face) on the London campus and taught the Marketing module. I also designed and taught the Introduction to Marketing module to students in the Bachelor's program...
For many years, I have been teaching different marketing courses in English and in French to students in the Master’s program: Anti-Crisis Marketing – Winning Strategies and Techniques, The Specificities of Marketing in the Agrifood Sector, Neuromarketing...
I taught an international strategy course in English to students in the Specialized Master’s in International Business Management. I also conducted a workshop on industrial project development to students in the Engineering program...
I help professionals to implement the solutions best suited to their needs in order to increase their customers' satisfaction and to optimize their business performance. All my services can be provided either in English or in French.
Performing customized missions: one-off/regular interventions as external consultant, periodic/permanent support as outsourced manager, associate partner...
Delivering customized modules in different formats: face-to-face (at a specific location), online (via a platform), hybrid (face-to-face + online) ...
Creating customized courses with various teaching materials: visual presentations, videos, articles, case studies, teamwork, exercises, homework, exams...
Setting up customized sessions for all kinds of clients: helping start-ups and established firms to launch and/or finish projects, preparing students for exams...
If you are looking for an experienced professional capable of carrying out high-level consulting and training assignments in English and in French around strategic and operational issues, then find out how I can become your partner of choice :
★ In-depth knowledge – MBA in international management and Executive PhD in marketing & strategy with research work around the theme of value creation...
★ Solid skills – 20 years of experience as an independent consultant, trainer and lecturer working with companies of all sizes and leading higher education institutions...
★ Proven abilities – Strategic vision and critical thinking, adaptability and agility, rigor and autonomy, listening and interpersonal skills, reliability and efficiency...
For greater flexibility, my rates are adjusted according to the mode of intervention chosen by companies for consulting and training (external consultant, outsourced manager, associate partner), or the mode of collaboration chosen by institutions for higher education teaching (fixed-term contract, contract for services). My remuneration can therefore take the form of fixed and/or variable fees, or a salary.
Contact me now for additional information...
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