Drawing on my international and multi-sectoral professional experience, as well as my multicultural and multidisciplinary education, I propose consulting and training services to companies and higher education isnstitutions. Holder of a doctorate degree in marketing and strategy, explore how my expertise in value creation can help you to significantly improve your business performance and your customers' satisfaction. All my services can be provided either in English or in French.
I carry out customized consulting missions with the aim of helping professionals to implement solutions best suited to their needs. I already enabled many companies across different industries to reassess their business model, to transform their value proposition, and to improve their customers' journey and experience so as to substantially grow their business.
I design and run customized training modules and workshops, and I speak at symposia to present companies with management tools used for diagnosis, strategy and innovation. To date, I also developed several modules in marketing, including in English, to help professionals to improve their business English.
For the past 15 years, I have also taught on a part-time basis at leading higher education institutions. To date, I have taught some 30 marketing courses in English and in French in Bachelor’s, Master’s, and Executive Education programs. In total, I have already taught over 3,000 hours to more than 6,000 students and managers.
Throuhgout my career, I acquired the knowledge and skills required for helping professionals to implement solutions tailored to the specificities of their business and customers. All services can be provided either on-site or off-site.
Long international, multi-sectoral, and transversal career
Solving strategic and operational issues
Mastering the tools of consulting firms and academic researchers
Acquiring key knowledge and skills in marketing
Each consulting mission is unique and takes place in several clearly defined steps. In order to make sure that the final result meets my clients’ expectations, I also draw on the research work of academic researchers as well as on the studies and reports of leading consulting firms.
1) Initial consultation – Assessment of the client's general context and identification of the issues to be solved
2) Mission proposal – Description of mission objectives, methodologies, timetable and costs
1) Data collection – Gather internal data (interviews, documents...) and external data (studies, reports...)
2) Analysis of the current situation – Drawing up a comprehensive diagnosis identifying the main problems and areas for improvement
1) Identification of solutions – Search for solutions adapted to the customer's specific needs, based on the results of the diagnosis
2) Presentation of recommendations – Delivery of a detailed plan with recommended solutions (resources, roles, deadlines...)
1) Implementation support – Assist the customer with the execution of the validated action plan
2) Evaluation of the intervention – Analysis of the results obtained at the end of the mission and proposal of a post-mission follow-up
I carry out various types of interventions within companies and higher education institutions.
I already presented many management tools for solving different kinds of strategic and operational issues in business symposia and seminars.
I also designed and taught several training modules for professionals in continuing education programs and several courses for students in initial education programs.
I presented the Blue Ocean Stategy at the "Management, Strategy & Development" symposium in Morocco. I also conducted an initiation workshop for helping top-level managers to reconstruct their market boundaries, redefine their sales offerings and reach beyond existing demand...
I created 20 marketing modules in English for the e-learning platform of the French leader of courses via videoconferencing. This includes 20 60-minute long videoconference sessions followed by 60-minute long online exercises for helping professionals to improve their business English...
I trained many professionals at Groupe Cepreco, the training center of CCI Grand Lille. I created and taught marketing modules for entrepreneurs at the Management School for Entrepreneurs as well as for trainees at the Undergraduate School of Sales and Procurement...
Over the last 15 years, I have been teaching different marketing courses in English and in French to students in the Bachelor’s, Master’s, and Executive Education programs: Marketing Management, Services Marketing, International Marketing, Champagne Marketing, Strategic and Operational Marketing, Commercial Promise and Customers Experiences...
For many years, I have been teaching different marketing courses in English and in French to students in the Master’s program: Anti-Crisis Marketing – Winning Strategies and Techniques, The Specificities of Marketing in the Agrifood Sector, Neuromarketing...
I taught an international strategy course in English to students in the Specialized Master’s in International Business Management. I also conducted a workshop on industrial project development to students in the Engineering program...
I help professionals to implement solutions best suited to their needs in order to optimize their business performance and their customers' satisfaction. All my services can be provided either in English or in French.
Performing customized missions in different ways: one-off/regular interventions as external consultant, periodic/permanent support as outsourced manager, associate partner...
Delivering customized modules in different formats: face-to-face (at a specific location), online (via a platform), hybrid (face-to-face + online) ...
Creating customized courses with various teaching materials: visual presentations, videos, articles, case studies, teamwork, exercises, homework, exams...
Setting up customized sessions for different kinds of clients: helping start-ups and other companies to launch and/or finish off projects, preparing students for exams...
Depending on the type of intervention chosen (external consultant, outsourced manager, associate partner) for consulting and training, as well as the type of collaboration chosen (statement of terms of employment, contract for services) for higher education teaching, remuneration is in the form of fixed and/or variable fees or salary.
Thanks to the complementarity of my in-depth knowledge and technical skills, coupled with my ability to synthesize and communicate, I can easily carry out consulting and training assignments in marketing and strategy. Throughout my career, I have proven to be a partner of choice for organizations looking for an efficient and reliable professional, who could help them to put in place solutions tailored to the specificities of their business and market.
Contact me now for additional information...
© Olivier Guerreau 2024
APE Code : 7022Z • SIREN N° : 479 616 856
Website based on Unify template designed by Htmlstream