Olivier Guerreau

Olivier Guerreau

✔ Doctor in Business Administration
✔ Consultant - Trainer - Lecturer
✔ Marketing & Strategy
✔ Value Creation Expert


Profile An expert at your service

Thanks to his international and multisector work experience as well as his multicultural and multidisciplinary education, Olivier Guerreau performs consulting missions as well as corporate training and higher education teaching interventions. All services can be provided either in English or in French. Find out how his expertise in value creation can help you to better grow your business...

Services Areas of expertise

Olivier Guerreau possesses the knowledge and skills required for helping professionals to find the solutions that are best suited to their needs. All services can be provided either at the client’s facilities or elsewhere including abroad.


Assess key elements that impact the company’s performance

  • Value creation logics
  • Environment analysis
  • Business model
  • Value proposition
  • Market research and watch
  • And more upon request...


Implement best managerial practices for transforming the business

  • Value creation logics
  • Marketing
  • Communication
  • Innovation
  • International trade
  • And more upon request...


Learn cutting-edge methods that facilitate business innovation

  • Value creation logics
  • Marketing process
  • Blue ocean strategy
  • Business model canvas
  • Value proposition design
  • And more upon request...


Acquire essential skills for fulfilling a marketing position in a company

  • Value creation logics
  • Marketing management
  • Marketing research
  • Marketing strategy
  • Operational marketing
  • And more upon request...

Consulting Step by step

Each consulting mission is unique and takes place in several clearly defined steps. In order to make sure that the final outcome meets his clients’ expectations, Olivier Guerreau also draws on the research work conducted by academic scholars who are renowned in their field of expertise.


  • 1) Needs analysis – Assess the client’s general context and identify the set of problems to solve
    2) Mission proposal – Describe the mission’s objectives, methodology of intervention, and timetable

  • Olivier Guerreau

  • 1) Information collection – Gather information from different stakeholders (interviews, documents…)
    2) Situation analysis – Use academic models and practitioners’ methods for evaluating thoroughly the situation

  • Olivier Guerreau

  • 1) Solution search – Take into consideration research conducted by teachers-researchers for finding solutions
    2) Recommendations presentation – Write a report and make a visual presentation of the intervention’s conclusions

  • Olivier Guerreau

  • 1) Action plan execution – Assist the client in the implementation of the selected course of action
    2) Intervention evaluation – Evaluate achieved results at the end of the intervention and measure client satisfaction

  • Olivier Guerreau

Training & Teaching Some examples

Olivier Guerreau performs different types of interventions within companies and higher education institutions. He already delivered some lectures on strategy tools for solving different types of problem sets in business symposiums and seminars. He also already designed and facilitated numerous training modules for professionals enrolled in continuing education and numerous courses for students enrolled in initial education.

Solutions Customized services

Olivier Guerreau’s vocation is to help professionals to grow extensively their activities by finding solutions that are best suited to their needs. All services can be provided either in English or in French.


    Perform customized missions in different ways: one-time or periodic interventions as an external consultant, regular assistance as an outsourced manager, partnership...


    Design customized modules and deliver them through different formats: face-to-face (at a specific location), online (via a platform), hybrid (face-to-face + online) ...


    Create customized courses with different types of teaching materials: visual presentations, videos, articles, case studies, teamwork, exercises, homework, exams, corrections...


    Set up customized sessions for different kinds of clients: help start-ups and companies to start and/or finish off some projects, prepare students for exams...

Fees Different options

Depending on the support solution that was selected, Olivier Guerreau proposes different billing options to choose from. Other options can also be considered according to your objectives and expectations.


    Customized missions
  • Depending on the type and
    duration of the mission:
  • Hourly rate
  • Daily fee
  • Fixed monthly fee
  • Retainer + success fees

    Customized modules
  • Depending on the following factors
    to take into consideration:
  • Type of training intervention
  • Duration of training
  • Training materials
  • Number of participants

    Customized courses
  • Depending on the following factors
    to take into consideration:
  • Academic level of course
  • Duration of course
  • Teaching materials
  • Number of students

Background Some references

Thanks to his extensive work experience in management, marketing, sales, international trade, consulting and training in France as well as abroad, Olivier Guerreau acquired solid knowledge and skills that enabled him to find solutions suited to the needs of all the professionals whom he worked with. Do not hesitate to view his detailed profile on LinkedIn so as to learn more about his background...

Contact Olivier Guerreau

Olivier Guerreau

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© Olivier Guerreau 2020
APE Code : 7022Z • SIREN N° : 479 616 856
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