Thanks to his international and multisector work experience as well as his multicultural and multidisciplinary education, Olivier Guerreau performs consulting missions as well as corporate training and higher education teaching interventions. Holder of a doctorate degree in marketing and strategy, find out how his expertise in value creation can help you to significantly improve your company's performance and your customers' satisfaction. All services can be provided either in English or in French.
Olivier Guerreau carries out customized consulting missions with the aim of helping professionals to improve their capabilities for innovation. He already enabled many of them from different industries to reassess their business model, to transform their value proposition, and to improve their customers' journey and experience so as to attract new ones unexplored until then.
Olivier Guerreau designs and teaches customized training modules, and he also gives lectures on management tools for strategy and innovation to companies in symposiums. Until now, he designed and facilitated many modules in marketing including in English in order to help non-native English speakers to improve their business English.
Since 2009, Olivier Guerreau teaches on a part-time basis in several renowned institutions of higher education. To this day, he has taught about 20 marketing courses in English and in French in the Bachelor’s and Master’s programs. In total, he already has a track record of more than 2,500 hours of teaching to more than 5,000 students and practitioners.
Olivier Guerreau possesses the knowledge and skills required for helping professionals to find the solutions that are best suited to their needs. All services can be provided either at the client’s facilities or at another location.
Resolving issues in various transversal areas
Transforming managerial practices via effective tools
Learning key themes related to the concept of value
Acquiring essential skills in marketing
Each consulting mission is unique and takes place in several clearly defined steps. In order to make sure that the final outcome meets his clients’ expectations, Olivier Guerreau also draws on the research work conducted by academic scholars who are renowned in their field of expertise.
1) Needs analysis – Assessing the client’s general context and identifying the issues to resolve
2) Mission proposal – Describing the mission’s objectives, methodology of intervention, and timetable
1) Information collection – Gathering information from different stakeholders (interviews, documents…)
2) Situation analysis – Using academic models and practitioners’ methods for evaluating thoroughly the situation
1) Solution search – Taking into consideration research conducted by academic scholars for finding solutions
2) Recommendations presentation – Writing a report and making a visual presentation of the intervention’s conclusions
1) Action plan execution – Assisting the client in the implementation of the selected course of action
2) Intervention evaluation – Evaluating achieved results at the end of the intervention and measuring client satisfaction
Olivier Guerreau performs different types of interventions within companies and institutions of higher education.
He already presnted various management tools for resolving different kinds of issues in business symposiums and seminars.
He also already designed and taught numerous training modules for professionals enrolled in continuing education and numerous courses for students enrolled in initial education.
Olivier Guerreau presented the Blue Ocean Stategy at the "Management, Strategy & Development" symposium in Morocco. He also conducted an initiation workshop for helping top-level managers to reconstruct their market boundaries, redefine their sales offerings and reach beyond existing demand...
Olivier Guerreau created 20 marketing modules in English for the e-learning platform of the French leader of courses via videoconferencing. This includes 20 60-minute long videoconference sessions followed by 60-minute long online exercises for helping professionals to improve their business English...
Olivier Guerreau trained many professionals at Groupe Cepreco, the training center of CCI Grand Lille. He created and taught marketing modules for entrepreneurs at the Management School for Entrepreneurs as well as for trainees at the Undergraduate School of Sales and Procurement...
Since 2009, Olivier Guerreau has been teaching different marketing courses in English and in French to students in the Bachelor’s and Master’s programs: Marketing Management, International Marketing, Champagne Marketing, Consumers and Markets...
Since 2009, Olivier Guerreau has been teaching different marketing courses in English and in French to students in the Master’s program: Anti-Crisis Marketing – Winning Strategies and Techniques, The Specificities of Marketing in the Agrifood Sector, Neuromarketing...
Olivier Guerreau taught an international strategy course in English to students in the Specialized Master’s in International Business Management. He also conducted a workshop on industrial project development to students in the Engineering program...
Olivier Guerreau’s vocation is to help professionals to grow extensively their activities by finding solutions that are best suited to their needs. All services can be provided either in English or in French.
Performing customized missions in different ways: one-time or periodic interventions as an external consultant, regular assistance as an outsourced manager, partnership...
Designing customized modules and teaching them through different formats: face-to-face (at a specific location), online (via a platform), hybrid (face-to-face + online) ...
Creating customized courses with different types of teaching materials: visual presentations, videos, articles, case studies, teamwork, exercises, homework, exams, corrections...
Setting up customized sessions for different kinds of clients: helping start-ups and other companies to launch and/or finish off projects, preparing students for exams...
Depending on the support solution that was selected, Olivier Guerreau proposes different billing options to choose from. Other options can also be considered according to your objectives and expectations.
Thanks to his extensive work experience in management, marketing, sales, international trade, consulting and training in different countries, Olivier Guerreau acquired solid knowledge and skills that enabled him to find solutions suited to the needs of all the professionals whom he worked with. Do not hesitate to view his detailed profile on LinkedIn so as to learn more about his background...
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